Transforming Ideas into Standout Brands

For over 15 years, RFL Design Corp. has been more than just a design studio – we're visual storytellers who transform ideas into unforgettable brand experiences. Founded by Royal Lee in Queens, New York, our studio combines artistic innovation with strategic thinking to create brands that truly connect.

Our Journey

What began as a passion for visual storytelling has evolved into a dedicated mission to help businesses find their unique voice in a crowded marketplace. Royal's journey – from art educator to Apple creative to independent brand designer – brings a unique perspective to every project. This diverse background allows us to not just design, but educate and empower our clients throughout the branding process.

Our Approach

At RFL Design Corp., we believe great design is born from understanding. We dive deep into your business's core values, audience, and aspirations to create visual identities that resonate. Whether it's crafting a logo that captures your essence, designing packaging that demands attention, or developing a complete brand system, we ensure every element tells your story coherently.

Our Services

Brand Identity Design: Creating visual systems that capture your essence
Logo Creation: Crafting memorable marks that stand the test of time
Product Packaging: Designing experiences that make products unforgettable
Custom Jewelry Design: Translating luxury into visual language
Visual Storytelling: Illustrating your brand's journey through compelling graphics

Our Promise

Every project at RFL Design Corp. is handled with personal attention, professional excellence, and a commitment to transforming your vision into reality. We don't just create designs; we build lasting partnerships that help businesses grow.

My company’s values are my own:

Trust

Each project I take on is anchored in trust, ensuring clients feel confident and secure at every step. Fifteen years of steadfast partnerships reflect my commitment to being the reliable force behind your brand's visual journey.

Reliability

I think of it as my signature, a promise woven into the fabric of RFL Design Corp.'s ethos. My track record of successful deliveries within timelines and unwavering support stands as testament to a work ethic that never falters.

Balance

With a career built on creating harmony between artistry and client visions, I have a unique balance in design. At RFL Design Corp., we craft each piece to strike the perfect chord, ensuring every element exists in beautiful equilibrium. More importantly, it is a partnership for your ideal customer’s benefit.