I listen first. Then I design.

  • Work featured in TASCHEN's ICE COLD. Jewelry designed for Travis Scott, Lil Wayne, and MUSTARD through Eliantte. Artwork covered by GQ, MTV, and BET.

What Working Together Looks Like

Your brand challenge is different depending on where you are. Here's how I structure it:

Brand Clarity Audit

For: You had a logo made, picked colors, put up a website. Now your logo lives in four different versions, your Instagram doesn't match your business card, and you're not sure if any of it actually reads as what you do.

What you get: A written audit delivered as a PDF — specific, actionable, and clear enough that you could hand it to any designer and they'd know exactly what to do.

The process: We talk for 30 minutes so I understand your business, your goals, and where your brand currently stands. If it's a fit, we move forward. You share your assets Logo files, website URL, social handles, any existing brand materials. I assess the full picture and You receive your audit PDF within 48 hours.

Timeline: Brief delivered within 2 business days of the session.

Price: $350

Basically: Already have a brand that isn't landing? Start with the Audit. Building something new or planning a rebuild? Start with a Discovery Session.

Branding Tiers & Pricing

Tier 3: Brand Direction

For: Established businesses, major launches, and brands that need strategic thinking on top of design.

The problem you're solving: You know your brand needs work, but you're not sure what direction to move in. You need someone who understands strategy, can design the identity, and stays involved through launch to make sure it actually lands.

What happens: This is the full engagement. We start with competitive analysis and positioning strategy. From there, we build the complete identity system. Then I'm available during implementation—guiding your team, handling questions, making sure the brand shows up the way we designed it.

Timeline: 6–10 weeks

Investment: $15,000–$25,000+

Tier 2: Brand Identity System

For: Growing businesses, rebrands, and brands that need to feel complete.

The problem you're solving: Your current brand feels scattered. Your logo doesn't match your website. Your team can't explain what you actually stand for. You need a cohesive identity that works everywhere—not just on a logo.

What happens: Deep discovery. We map out your business, your audience, your competition, what's actually working and what isn't. That research informs every design choice. You get a complete identity system: logo, full color system, typography, imagery direction, social templates, stationery, voice guidelines, and a comprehensive brand document. Everything your team needs to stay consistent without you.

Timeline: 4–6 weeks

Investment: $6,500–$12,000

START A PROJECT

The Discovery Session

For: Founders and brands who want the strategy before committing to a full identity project. If you've ever paid a designer and ended up with files you couldn't use, this is where that stops.

What you get: Two hours, one on one, going through the same Discovery Method that starts every full RFL project: your positioning, your audience, your competition, and your goals. Within a few days you receive a written Discovery Brief, a document that maps what your brand needs to be built, why, and in what order. It's yours whether we work together after or not.

The process: You book a time and fill out a short intake form so the session starts at depth, not at small talk. We meet for two hours. I do the synthesis and deliver your brief.

Timeline: Brief delivered within 5 business days of the session.

Price: $750. (Book a full project within 60 days and the full $750 credits toward it.)

Basically: Every project I've taken on in 20 years started with this conversation. The clients tell me it's the part no other designer ever did with them. Now you can book just the conversation.

BOOK A SESSION

Tier 1: Brand Foundation

For: New businesses, side projects, and brands that need a real identity from the start.

The problem you're solving: You've outgrown the DIY logo. You need something that looks intentional, works across platforms, and gives you credibility before you even pitch.

What happens: We talk about your business—what you do, who needs it, what's different about you. I develop concept directions based on that conversation. You pick a direction. We refine. Delivery includes a logo system, color palette, typography, and a brand guide so your team can use it consistently.

Timeline: 2–4 weeks

Investment: $2,500–$5,000

Frequently Asked Questions

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • Every full project includes discovery. Booking it standalone means you get the strategy first and decide on the build after.

  • Your $750 credits toward the project total for 60 days after your session.

  • Yes. The brief is built to be usable by any competent designer or team. It's yours.